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Privacy Policy

Responsible

ABC Games UG (limited liability)
Mainzer Straße 7c

80804 Munich

WE RESPECT AND PROTECT YOUR PRIVACY. See below for details about the handling of your data.

1. access data and hosting
You can visit our website without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is analyzed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which predominate in the context of a weighing of interests, in a correct presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. All access data is only processed for as long as is necessary to achieve the above-mentioned processing purposes.
The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in the forms provided on this website will be processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision Israel, South Korea, USA.

The adequacy decision for the USA applies as the basis for third country transfers, provided the respective service provider is certified. Certification is available.
Our service providers are located and/or use servers in these countries: Taiwan, Brazil, Mexico, India, Ukraine, Guatemala, Philippines.
There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Union.
 
2. data processing for contract processing and for establishing contact
 
Contact us
In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your request has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
 
Live chat tool Ascend by Wix
If you use the live chat tool to contact us, the data you voluntarily enter there (name, email address, message) will be processed by us in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR for the purpose of answering the inquiry as part of contract processing. In addition, the use of this tool serves to safeguard our legitimate interests in effective and improved customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The data is then deleted. The live chat tool is provided by Wix.com Ltd, 40 Namal Tel Aviv St., Tel Aviv 6350671, Israel ("Wix"), which acts on our behalf.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: Israel, South Korea, USA.

The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available.
Our service providers are located and/or use servers in these countries: Taiwan, Brazil, Mexico, India, Ukraine, Guatemala, Philippines.
There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Union.
3. data processing for the purpose of dispatch processing
In order to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
4. data processing for payment processing
We work with the following partners to process payments in our online store: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes
If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and efficient payment management, which predominate in the context of a balancing of interests.
5. advertising by e-mail
5.1 E-mail newsletter with registration and newsletter tracking
If you subscribe to our newsletter, we will use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").
For this analysis, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. In particular, we link the following "newsletter data" for the evaluations

  • the page from which the page was requested (so-called referrer URL),

  • the date and time of the call,

  • the description of the type of web browser used,

  • the IP address of the requesting computer,

  • the e-mail address,

  • the date and time of registration and confirmation

and single-pixel technologies with your e-mail address or IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.
If you do not wish to receive newsletter tracking, you can unsubscribe from the newsletter at any time as described above.
The information will be stored for as long as you are subscribed to the newsletter.
5.2 E-mail newsletter without registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products to those you have already purchased from our range by e-mail on the basis of Section 7 (3) UWG. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a promotional approach to our customers.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your e-mail address from the recipient list unless you have
expressly consented to
further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: Israel, South Korea, USA.

The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available.

Our service providers are located and/or use servers in these countries Taiwan, Brazil, Mexico, India, Ukraine, Guatemala, Philippines.
There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Union.
5.3 Sending evaluation requests by e-mail
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your e-mail address to ask you to rate your order via the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the evaluation request.
6. cookies and other technologies
 General information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).
Privacy protection for end devices
When using our online offer, we use absolutely necessary technologies in order to be able to provide the expressly requested telemedia service. The storage of information in your end device or access to information that is already stored in your end device does not require consent in this respect.
For functions that are not absolutely necessary, the storage of information in your end device or access to information that is already stored in your end device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you have given will remain in place until you adjust or reset the respective settings on your device.
Any downstream data processing by cookies and other technologies
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.
We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.
You can find the cookie settings for your browser under the following links Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.
7. use of cookies and other technologies
We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can withdraw your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
7.1 Use of Google services
We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy.
Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.
Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
 Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then deleted immediately before the traffic is forwarded to other Google servers for processing. Data processing is carried out on the basis of an agreement on order processing by Google.
In order to optimize the marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The release of data to Google within the scope of these data release settings is based on an additional agreement between data controllers. We have no influence on the subsequent data processing by Google.
We use the so-called user ID function to optimize the marketing of our website. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our online presence and thus analyze your user behavior across devices and sessions.
For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services relating to website activity and internet usage.
If you do not give us your consent to the use of Google Analytics in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on your device or read out. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address) are sent to Google.
 Google AdSense
Our website markets space for third-party advertisements via Google AdSense. These ads are displayed to you in various places on this website. The so-called DoubleClick cookie enables the display of interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information about your use of our website) and the automatic assignment of a pseudonymous user ID, which is used to determine interests based on visits to this and other websites.
 Google Ads
For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have reached our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which user profiles are created using pseudonyms.
If you do not give us your consent to the use of Google Ads in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on your device or read out. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.
 Google Maps
For the visual display of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.
 Google reCAPTCHA
Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses JavaScript and cookies to analyze your use of our website in order to protect against misuse of our web forms and spam by automated software (so-called bots). In addition, other cookies stored in your browser by Google services are analyzed. No personal data is read or saved from the input fields of the respective form.
 Google Tag Manager
Google Tag Manager allows us to manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). Data processing is carried out on the basis of an agreement on order processing by Google.
By using the Google Tag Manager, various services/technologies can be integrated.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in place for all affected tracking tags that are integrated by the Google Tag Manager.
7.2 Use of Facebook services
 Facebook analytics
As part of the Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Their analysis serves to optimize the presentation and marketing of our website.
 Facebook Ads (Ads Manager)
We use Facebook Ads to advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this.
We use Facebook Custom Audience to operate group-based advertising on Facebook (by Meta) on the basis of the statistics generated via Facebook Pixel about visitor activity on our website by determining the characteristics of the respective target group.
8. social media
8.1 Social buttons from Facebook (by Meta), Instagram (by Meta)
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is accessed. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser where you can click on the Like or Share button, for example.
8.2 Our online presence on Facebook (by Meta), Instagram (by Meta)
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers' data protection notices linked below. If you still need help in this regard, you can contact us.
Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transmitted to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.
The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available.
Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.
There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Commission.
Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transmitted to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.
The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available.
Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.
There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Commission.
9. contact options and your rights
9.1 Your rights
As the data subject, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;

  • in accordance with Art. 16 GDPR, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;

  • in accordance with Art. 17 GDPR, the right to demand the deletion of your personal data stored by us, unless further processing is necessary.

    • to exercise the right to freedom of expression and information;

    • to fulfill a legal obligation;

    • for reasons of public interest or

    • is necessary for the establishment, exercise or defense of legal claims;

  • in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as

    • the accuracy of the data is disputed by you;

    • the processing is unlawful, but you object to its erasure;

    • we no longer need the data, but you need it to assert, exercise or defend legal claims, or

    • you have objected to the processing pursuant to Art. 21 GDPR;

  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transfer to another controller;

  • in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

 
Right of objection
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.
This does not apply if the processing is for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.
 
9.2 Contact options
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.

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